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The Group launched BetKentucky.com in April 2022 ahead of the legal online sports betting market in Kentucky going live to help sports wagerers find trusted, thorough and updated information on sports wagering and legal updates in the Bluegrass State. With 7 approved online sportsbook operators available on the first day - and another anticipated at a later date - access to comparison websites like BetKentucky.com makes it possible for customers to read skilled reviews of all legal sportsbooks in the state to help them pick their finest alternative.

Through its portfolio of educational websites, Gambling.com Group assists operators obtain players, decreasing their reliance on more intrusive types of marketing. In addition to BetKentucky.com, the Group is all set to help licensed online gaming operators in Kentucky with its national and global sites, consisting of Gambling.com, Bookies.com, RotoWire.com, BonusFinder.com and .com, through its media collaboration with Gannett Co. Inc., along with with the Lexington Herald-Leader (at Kentucky.com) through its media collaboration with The McClatchy Company and the Louisville Courier Journal (at Courier-Journal. com) through its media partnership with Gannett.

Kentucky - with a population of over three million grownups - launched retail sports wagering in the state on September 7, with Governor Andy Beshear revealing brick-and-mortar sportsbooks published a deal with of over $4.5 million after the very first 2 weekends. BetKentucky.com in late July commissioned a study, reporting that 42% of Kentucky grownups state they are "highly likely" or "likely" to bank on sports once it is legislated. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others receiving undivided attention from fans across the state.

Charles Gillespie, Ceo of Gambling.com Group, said, "Kentucky has been one of the quickest states to launch sports betting after legislative approval, and the Bluegrass State is taking the ideal method by keeping the barriers to entry low and allowing a range of operators to go into the marketplace. Our company believe that this will foster competitors and eventually benefit consumers as the operators with the best items increase to the top. Kentucky has an abundant sporting tradition, and Gambling.com Group is delighted to assist guide and educate sports wagerers in the state to get the most out of their online sports betting experience."

"Kentucky permitting sportsbooks to take legal sports bets just as the NFL season is kicking off and with the MLB postseason on the horizon is a substantial win for sports gamblers in the state," said Caroline Smart, Vice President at Gambling.com Group. "The competitive market in Kentucky will guarantee lots of choices and opportunities for customers, who can rely on our dedicated websites that include trusted, extensive and updated details on sports betting as well as evaluations of the legal sportsbooks to supply them all of the resources needed to navigate these interesting times."